2000 | YS Brain was established January 27th 2000 in Nagoya City focusing mainly on marketing research, sales promotion support and publication planning. As an external activity of the Cheese Manufacturer - Yoshida Corporation, the content of business was in publishing activities such as calendars booklets etc. Collaboration with TV and radio stations in order to support the sales promotion. |
In Napolitan Pizza Brandi restaurant, where the Pizza Margherita was invented. |
Dinner with European trading partner |
Château Haut-Brion |
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2008 | Since its inception in September 20th, main business was marketing research and consultancy, publishing business, imports of dairy products from Europe and overseas; beginning the regular domestic wholesale. | Party on Australian Consulate |
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2009 | Joining Toyota Tsusho Corp., to develop and begin the import of soybean processed food from India. | Starting business with Ruichi Soya Industries India |
Ruchi Soya Industries production facilities. Guidance to improve the hygienic environment. |
2010 | Yoshida Corporation cheese was introduced to Singapore catering industry, starting the test sales. | ||
2011 | Beginning of marketing research in Indonesia with local Indonesian partners and Japanese Nihon Seinyu Corp., to introduce Yoshida Corporation cheese to Indonesian market. Expanding dairy import business from overseas suppliers and, starting the wholesale business in Japan. |
Marketing research in Indonesia |
Freddy Baines president with family visit in Japan |
2013 | Import of dairy products and domestic wholesale as the main business. | ||
2014 | Starting the regular import of Belgian Belgomilk Mozzarella cheese | ||
2015 | Beginning the import of Netherlands’ A-Ware Corp. Gouda cheese to Japan. Cheese import turnover exceeds 1,000 tons per year. |